Business Model – Morocco E-mobility

Summary

The SESA Urban Living Lab in Morocco promotes electric mobility to reduce transport-related CO₂ emissions and improve urban air quality. Led by Green Energy Park (GEP) and local partner POGO, the initiative deployed 40 electric scooters across the cities of Marrakech, Agadir, Fez, Benguerir, and Casablanca. Originally aimed at supporting female students, the project expanded to broader user groups. Over 25 months, the e-scooter traveled 650,000 km, saving 51 tons of CO₂ and prompting the planting of 650 trees. The initiative aligns with national sustainability strategies and UN SDGs, offering a scalable, eco-friendly alternative to conventional motorcycles.